Moment 77 - Nike CMO: Three Steps to Genius Marketing: Greg Hoffman

In this moment, Greg Hoffman breaks down why you should sweat the small stuff. A big believer in setting team values, the best teams have a code that they operate by whether the team leader is present or not. Getting a strong sense of culture in those teams is no easy task, but in this moment Greg breaks it down step by step. Greg explains how he wanted his team to be known for ‘Empathy, Curiosity, and Courage’, guided by the philosophy of seeing what others could see, but finding what they couldn’t.