1 Million Worker Shortage: How Bad Job Marketing Is Killing the Trades

The workforce shortage is not only a labor problem. According to Nicole Feenstra, it is also a storytelling and marketing problem created by companies that fail to make their opportunities meaningful. The DNA Agency founder joins Ryan Alford on Right About Now to discuss employer branding, workforce development, skilled trades, artificial intelligence, employee retention, and the changing expectations of younger workers. They explain why employers should communicate purpose, career growth, impact, and culture instead of relying on generic job descriptions. Nicole also shares how digital advertising, audience targeting, geofencing, customer journeys, and rapid campaign testing can help organizations reach the right candidates. This conversation gives business owners a practical framework for making their companies more attractive to the people they want to hire.