Ball Hammocks and Bold Branding with Jens Nicolaysen CMO of Shinesty

On this episode, Ryan sits down with Shinesty Chief Marketing Officer Jens Nicolaysen to discuss the importance of branding and standing out with content that entertains and is unexpected. Shinesty is teaching a masters course for building community and branding that isn't scared to be, well, ballsy! Ryan and Jens hit the key areas for developing content and branding in 2021. Known for "Keeping you outfitted for all of life's social moments" Shinesty is a game-changing brand. Topics include: Entertain first. Sell last. Finding a niche and owning it Don't fear the haters Building community with events (when they are back) Ecommerce best practices This is a jam-packed episode full of big-time value for brands of all sizes.