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← Today, Explained

The influencer recession

August 14, 2026·26m

An oversaturated internet filled with slop has made influencing a lot harder. It's left creators and brands scrambling for ways to regain our attention. This episode was produced by Ariana Aspuru, edited by Amina Al-Sadi, fact-checked by Gabriel Dunatov, engineered by David Tatasciore and Patrick Boyd, and hosted by Noel King. Influencers and crew seen at Black Bear Pictures "Spa Weekend" Burbank Southwest Airlines Spa Retreat. Photo by Eric Charbonneau/Black Bear Pictures via Getty Images.