How a $99 Fitness Program Turned Into a Seven Figure Business | Entrepreneurship | How We Profit | E2

Entrepreneurship became Tara LaFerrara’s way forward after she got laid off from her corporate job and had to decide whether her fitness and content creation side hustle could become a real business. With a small online following and plenty of uncertainty, she learned the ins and outs of business operations, ultimately scaling her $99 programs into a seven figure fitness brand. In this episode of How We Profit, Tara shares the realities of building a coaching business from scratch, how she bounced back after a six figure mistake, and the strategies that helped her generate multiple income streams as a creator entrepreneur. In this episode, Hala and Tara will discuss: (00:00) Introduction (04:29) How Tara’s Business Makes Money (07:33) Going All-In on Entrepreneurship (14:25) Converting Followers Into Paying Customers (17:35) App vs. Coaching Business Economics (24:22) Niching Down to Women 35+ (29:42) Building the Broads App (37:15) Using Webinars to Drive Sales (41:00) Pricing Creator Brand Partnerships (48:26) Scaling Beyond Founder Bottlenecks Tara LaFerrara is the founder of Broads, a fitness app and coaching company. She is a personal trainer, creator, and host of the Broads podcast, where she blends fitness education with a bold, relatable approach to women’s health and wellness. Through her platforms, Tara offers one-on-one coaching, group programming, and app-based workouts designed especially for women 35 and older.