Kelly Roach: Conviction Marketing | E155

This week on YAP, we’re chatting with the resilient coach, author, and leader - Kelly Roach. Kelly is the founder and CEO of Kelly Roach Coaching, helping entrepreneurs build their business, legacy, and portfolio with her programs Legacy Leaders, Legacy Builders, and of course Unstoppable Entrepreneurs. Along with her coaching business, Kelly is also the host of The Kelly Roach Show podcast as well as the author of three books with a fourth, Conviction Marketing, coming out early this year. In this episode, we chat with Kelly about how she started her consulting business alongside her full time job, working 70+ hours a week to create the life and career she wanted. She tells us how to lay a strong marketing foundation by delving into the 5 essential steps to catapult your business to a category of one. And lastly, we learn all about her signature 3 tier pyramid and how you need to build off of How-To Marketing and Hope Marketing to reach the peak of Conviction Marketing!