Building a Purpose-Driven Business | Entrepreneurship | YAPSnacks

Since the 1970s, we have viewed business as a way to make money, not make a difference. However, the way we view the role of business is changing. Some of the most successful entrepreneurs believe that purpose is the primary function of business, not profits. If your career and your organization exist solely to make money, you will likely lose motivation to keep going after you’ve met all your major milestones. When we infuse purpose into every level of our businesses (and lives), we are building more fulfilling careers and inadvertently becoming more profitable. By aligning your organization with a mission, you attract customers who want to uplift that mission. Plus, the profits generated by those customers will satisfy your stakeholders, so it’s a win-win! On today’s YAP Snack, I want to explore how to build a purpose-driven business by sharing wisdom from entrepreneurs who have successfully aligned their companies with a powerful mission. Tune in to hear what John Mackey, Derrick Kinney, and Darius Mirshahzadeh have to say about purpose, conscious capitalism, core values, and using your money to fuel your purpose. Topics include: -What is conscious capitalism?