Why the Podcast Celebrity Effect Creates More Cash Flow For Your Business & PIF's

PDS #159 One of our new clients shared a great story with me recently of how he was called a "podcast celebrity" on a sales call and it made step back to think about what exactly that is and how to recreate it for others. If you've ever gotten on a call with someone who is a total fan of your work, you'll know what I'm talking about here. People.. - sound a bit nervous - speak fast - there's instant rapport - they are happy to be on the call This celebrity effect makes sales calls easier, gives you more room for error and a higher likelihood closing the sale with a PIF. Specifically there's two ways podcasting helps increase your odds of landing more of these kind of calls if you're a coach, consultant or service provider. #1 You can use your podcast to crush the limiting beliefs of your audience and break through objections before they come up. #2 Teaching and speaking on your podcast creates a better fluid display of expertise when your on the phone selling or talking online or in person This puts people at ease when b/c they know you know what you talking about. The end benefit for your as a business owner is that you have: - Better cash flow - Your Cost per acquisition was zero - No affiliate commissions - A happier more trusting client (b/c they were indoctrinated via the podcast) THE ONE THING I WANT YOU TO REMEMBER IS that when you have a well put together podcast can make PIF's a regular thing, give you more cash flow and ultimately help you scale faster.