Can't Get an IMAX Ticket? That's Kind of the Point.

Christopher Nolan’s “The Odyssey” is one of the biggest movies of the year. It is also his first film entirely shot on IMAX 70mm film. But there are fewer than 40 70mm film IMAX theaters in the United States, making those tickets some of the most coveted this summer. Ryan Knutson talks with IMAX’s CEO, Richard Gelfond, about the company’s origins, his relationship with Nolan and why he isn’t scared of competitors.