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Breakfast Battle: The Cereal Industry vs MAHA

August 28, 2025·20m

The Trump administration’s “Make America Healthy Again” agenda has shaken big food companies already reeling from shifting consumer preferences. Cereal giant WK Kellogg, already struggling as Americans move away from cereal, is at the center of many MAHA attacks. WSJ’s Jesse Newman reports on Kellogg's journey from American icon to MAHA target. Allison Pohle hosts.