Angelo Coletta: How 3D & AR Will Kill Traditional E-commerce | Ep. 186

Angelo Coletta discusses his bold vision for transforming e-commerce through visual customization and immersive technology. Based in Italy, Angelo explains how Zakeke enables merchants to deliver personalized, 3D, and AR-enhanced shopping experiences that bridge artisan craftsmanship with mass production. He shares insights on the evolution of visual commerce, the strategic challenges of onboarding diverse B2B customers, and his long-term plan to redefine online retail, making digital interactions as compelling as in-person experiences. Key Discussion Points: Vision & Inspiration: Predicting the shift towards personalized, immersive e-commerce experiences eight years ago. The spark to merge artisan quality with mass-market affordability. Technology & Innovation: Integrating 3D visualization, AR, and automated back-office processes. Creating a scalable platform that serves small businesses to global brands. Strategic Partnerships & Market Expansion: Building dual pricing models for small and large merchants. Leveraging global partnerships to drive adoption in various markets. Takeaways: Visual commerce is set to become the new standard in online retail. Embracing emerging technologies can redefine customer engagement. Strategic innovation and flexible pricing models drive sustainable growth.