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Ritz Carlton Founder Horst Schulze - A Master Class In Customer Service | PBD #735

February 10, 2026·2h 26m

Patrick Bet-David sits down with Horst Schulze, the visionary who helped envision The Ritz-Carlton, to break down leadership, purpose, and world-class culture. From wartime Germany to influencing Steve Jobs, he shares powerful lessons on service, discipline, and building excellence.