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Examined: The Backfire Effect

7. Misdirection | Lost Hills

July 3, 2023·33m

From nothing, a surf industry is born. There are magazines. And gear. And competitions. Everyone is hustling…. Including Miki. He introduces a new board called Da Cat, complete with an outrageous ad campaign. He also has a new girlfriend, a surfer named Linda Cuy, who has the makings of a full-on accomplice.