How to Protect Your Identity in a World Trying to Change You | Guy Kawasaki - EP 797

Do you ever feel like technology knows you better than you know yourself? Every day, algorithms influence what you see, what you buy, what you believe, and even how you measure your worth. Most of us think the biggest risk is losing our privacy. But what if the real danger is slowly losing sight of who we are? In this episode of Passion Struck, John R. Miles sits down with entrepreneur and bestselling author Guy Kawasaki to explore why protecting your privacy is about far more than securing your personal information. It's about protecting your identity, your relationships, and your ability to make choices that reflect your values instead of someone else's algorithm. Together, they discuss how technology has evolved from tracking our behavior to shaping it, why social media has changed the way we define what it means to matter, and how small decisions about what we share—and what we choose to keep private—can help us reclaim our autonomy. In this episode, you'll learn: Why privacy is really about protecting your freedom to choose How technology quietly shapes identity—not just behavior The hidden cost of measuring your worth through likes, followers, and visibility Why strong personal boundaries matter more than ever Simple ways to protect your digital life without disconnecting from the world How to stay grounded in your values in an increasingly connected culture Why real human connection will always matter more than online attention If you've ever wondered whether technology is changing who you are, this conversation will help you take back control—not by rejecting innovation, but by becoming more intentional about the life you choose to build. Guy is personally offering a free copy of his latest book, Everybody Has Something to Hide (English or Spanish), to US listeners!