Jay Van Bavel on Why You Are the Architect of Your Identity EP 265

On the Passion Struck podcast, I have the pleasure of hosting Jay Van Bavel, the Director of the Social Identity & Morality Lab, Associate Professor of Psychology & Neural Science at New York University, and an affiliate at the Stern School of Business in Management and Organizations. During the episode, we delve into his insights in his book "The Power of Us," which explores the potential of shared identities to enhance performance, encourage collaboration, and facilitate social unity. In This Episode, Jay Van Bavel And I Discuss His Book "The Power of Us." According to Jay Van Bavel, my guest today, many people believe that their identity remains static. However, he argues that the opposite is true. Your identity continuously evolves, frequently beyond your conscious awareness and occasionally against your will, to align with the interests of the groups you associate with. Consequently, it is not unusual for beliefs to persist even after they have been refuted.