Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community

Natosha Navarro and Anisa Crespo, co-founders of the Million Dollar Moms Society, join the podcast to share their expertise in building and monetizing Facebook groups. The duo met online and combined their skills—organic growth and paid advertising—to create a thriving community. Throughout the conversation, they outline a structured three-step system for setting up and automating Facebook groups to maximize engagement and monetization. They debunk the myth that Facebook groups are outdated, providing insights into their continued relevance across different industries. The discussion also covers organic growth strategies, leveraging ads, and advanced tactics like retargeting potential customers to increase conversions. Their insights offer a clear roadmap for entrepreneurs looking to build successful online communities.