Episode cover
Miss Understood with Rachel Uchitel

MedMen’s Adam Bierman Unfiltered: The Rise and Fall of a Weed Empire

March 7, 2025·58m

The cannabis industry is booming, but few people understand the challenges of building a legal empire in a once-illicit market. Enter Adam Bierman, co-founder and former CEO of MedMen, the billion-dollar cannabis brand that changed the game. In this episode, Adam opens up about the highs and lows of disrupting an industry, the media scrutiny that followed, and what he sees for the future of cannabis and entrepreneurship. Whether you love him or question him, his story is one you won’t want to miss. Want to advertise on our show?