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Miss Understood with Rachel Uchitel

The Godfather of Domains: How Andrew Rosener Built an $800M Digital Real Estate Empire

November 3, 2025·1h 33m

In this episode, Rachel sits down with Andrew Rosener, the self-made mogul behind MediaOptions, the world’s #1 domain brokerage. From selling scallops to selling some of the most valuable names on the internet, Andrew has turned a niche idea into an empire — brokering digital real estate for clients like Elon Musk, Amazon, and Zoom. Rachel and Andrew break down what makes a great domain — and a great brand name — in an age where attention is the new currency. Andrew shares how he created the “Rosener Equation” for valuing domains, why he believes digital assets are the new commercial real estate, and whether it’s still possible to break into the space today. This isn’t just about the business of domains; it’s about vision — how to see value before everyone else does, and why the next frontier of wealth is already online.