The Billionaire, the Billboards and the Star of the Worst Ad in Sports History (PTFO Vault)

The viral commercial has a mysteriously simple message: sportsmanship. The child actor has gotten dunked on by NBA Twitter for more than a decade. Correspondent Zach Schwartz untangles a web from Madison Avenue to the Supreme Court to Damian Lillard, in search of a boy named Alex — and the meaning of perseverance.