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We Finally Found the Star of the Worst (and Most Mysterious) Commercial in Sports History
January 7, 2025·48m
It is an infamous basketball ad that keeps going viral as much for its cringe-worthiness as the mystery of its simple message: "sportsmanship." But correspondent Zach Schwartz embarked on a two-and-a-half-year quest to meet the anonymous actor who's gotten dunked on by Twitter for more than a decade. Now, he helps us untangle a web of links from March Madness to Madison Avenue; a Supreme Court justice to a secretive billionaire; and the Dalai Lama to Damian Lillard (who agreed to go on the record). And we learn the true meaning of "perseverance" in the process.