Ep. 174 - WOW! ==> GUEST: NEIL PATEL 👈 NYT Best Selling Author! Over 100 Million Podcast Downloads! 😮 10 RAPID Marketing Tips in 15 MINUTES! ⏰

In this episode, host Jay Schwedelson interviews the acclaimed digital marketing expert, Neil Patel. They dive into the future of marketing, the power of influencer partnerships, and how to effectively use AI in your campaigns. ================================================================= Best Moments: (01:48) Is Threads (the Meta app) the next big thing or a waste of time? (02:30) The benefits of influencer marketing for small and medium brands (03:43) Survey insights: Why people might prefer 1 million followers over $1 million (05:20) The most underutilized and easy way to leverage AI for marketing (06:16) Strategies for email re-engagement campaigns (07:51) How Neil Patel would spend $50,000 to improve marketing at a small B2B company (08:31) The biggest waste of paid media in marketing (10:10) Are marketers missing out on Reddit? (11:06) Navigating ad cost fluctuations around elections and holidays (13:15) How iOS 18's AI email categorization could shake up email marketing ================================================================= Guest Bio: Neil Patel is the co-founder of NP Digital, one of the leading digital marketing agencies in the world. A renowned figure in the industry, Neil's blog receives over 9 million visits per month, and his podcast "Marketing School" has garnered 12 million downloads per month. With extensive expertise in SEO, content marketing, and digital strategy, Neil is a trusted voice in the marketing community.