Ep. 198 - NEW!📊Brand Rankings Report 📈 MARIGOLD RANKS 200 BRANDS Relationship Marketing! GUEST 🡪 Michele Fitzpatrick: VP Strategy & Services

In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success. ================================================================= Best Moments: (00:53) Introduction to Marigold's new research report on relationship marketing (03:42) How trust, loyalty, personalization, and omnichannel experiences drive brand success (05:09) Lessons brands can learn from top performers in customer retention and engagement (09:02) Examples of companies excelling in personalization and omnichannel experiences (13:59) Financial services leading in relationship marketing (18:36) Why email remains the top-performing marketing channel ================================================================= Guest Bio: Michelle Fitzpatrick is the Vice President of Enterprise Strategy and Services at Marigold, a relationship marketing company serving over 40,000 customers worldwide. With extensive experience in data-driven marketing, Michelle provides valuable insights on consumer behavior, brand loyalty, and personalization strategies.