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Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ===> Should You Fire Clients?👋<=== | BATHROOM Break #40 (COLLAB: The Marketing Millennials + Do This, Not That)

February 3, 2025·13m

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the tough topic of firing clients and managing expectations in service-based businesses. They explore when it’s time to let go of difficult clients, how to set clear boundaries, and the importance of focusing on your ideal customer. Plus, they share their thoughts on the upcoming Super Bowl and Jay’s perspective on the big game’s commercials and parties. ================================================================= Best Moments: (00:33) Introduction to the episode's topic: firing clients (00:46) Brief discussion about the upcoming Super Bowl (01:51) Jay's perspective on Super Bowl parties and commercials (02:55) When to consider firing clients in marketing services businesses (04:24) The importance of managing client expectations (05:34) Setting clear boundaries and expectations in client contracts (06:35) The significance of supporting your team when clients are disrespectful (07:17) Focusing on ideal clients and niching down to scale up (08:21) The value of having a referral network for services you don't provide (09:07) Evaluating whether additional revenue is worth keeping difficult clients (10:08) Hypothetical Super Bowl halftime show performers ================================================================= Check out our FREE + VIRTUAL EVENTS!