← Do This, NOT That: Marketing Tips with Jay Schwedelson
EP. 48- What's Up THIS WEEK - 1/2/2024
January 2, 2024·6m
In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He also shares updates on the latest season of The Bachelor. Main Discussion Points: - A study by Amplify analyzing 1300 brands on TikTok and Instagram found Instagram Reels delivers significantly higher reach and engagement for short-form video compared to other platforms. - Instagram Reels delivers 6x the reach compared to Instagram Stories, yet brands are posting 5x more Stories. - Business brands should lean more into Instagram Reels for short-form video instead of assuming it's only for consumer audiences.