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Do This, NOT That: Marketing Tips with Jay Schwedelson

LIVE From IMEX: What Attendees Really Want from Events! w/CEO IMEX Group Carina Bauer & Freeman SVP Ken Holsinger

January 22, 2026·22m

Live from IMEX in Las Vegas, the usual “make it more experiential” advice gets flipped on its head. With Jay Schwedelson joined by Ken Holsinger of Freeman and Carina Bauer of IMEX Group, you’ll hear why attendees remember the basics (one great connection, one useful idea) way more than the fancy stuff planners pour money into. ㅤ Download and share the IMEX Group and Freeman experiential trends research, then use it to redesign your next event around learning, networking, and business before you spend on “wow” extras.