Ep. 202 - Ughhh...What is RELATIONSHIP MARKETING For REAL??🧠GUEST Micki Howl, Chief Revenue Officer @ Marigold [Parent Co. of Sailthru, Liveclicker, Cheetah Digital, Campaign Monitor, and more!]

In this episode of Do This, Not That, host Jay Schwedelson welcomes Micki Howl, Chief Revenue Officer of Marigold, to discuss relationship marketing and its importance in today’s business landscape. ================================================================= Best Moments: (01:47) Micki’s background in reality TV and transition to marketing (05:33) Definition and pillars of relationship marketing (07:59) The importance of personalization in relationship marketing (11:03) Insights from Marigold's relationship marketing trends brand rankings report (13:33) The role of SMS in building customer relationships (15:25) The importance of leveraging customer data effectively (17:52) Steps to implement relationship marketing in a brand (20:22) Upcoming Guru Conference and Micki's session ================================================================= Guest Bio: Micki Howl is the Chief Revenue Officer of Marigold, a relationship marketing, loyalty marketing, and email marketing platform with over 40,000 customers globally. With a background in reality TV production and retail marketing, Micki brings a unique perspective to her role in solving problems for marketers and delivering valuable outcomes for customers.