Ep. 107- Morning Brew FOUNDER! ==> Alex Lieberman [$75 Million: Built and Sold Morning Brew] EMAIL NEWSLETTER Secrets to Success!

In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation. Best Moments: (01:06) Alex Lieberman on building a content subscription business (02:12) Improving email newsletters: insights from an email expert (04:17) The value of email newsletters for B2B SaaS (06:09) Making email newsletters engaging for non-product companies (07:51) The importance of investing in quality content for business growth (11:19) Copywriting as a Service for companies and marketers (14:03) Building a personal brand from scratch (17:33) Creating compelling content for credibility and networking (20:14) Creating a content strategy for Linda Boff at GE (23:12) Creating personalized content for niche audiences (25:05) Discussion on trashy TV shows and reality TV (26:47) Building successful companies through content marketing Guest Bio: Alex Lieberman - Co-founder and Executive Chairman of Morning Brew, a media company delivering business news via email and more. Also founded StoryArb, a subscription copywriting service. Host of the Founders Journal podcast. Morning Brew - Popular email newsletter delivering business news in a conversational style. Reached millions of subscribers before being acquired in 2021.