EP. 94- LinkedIn is NOW TikTok? What's Up THIS WEEK

In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-style video feature, the power of using emojis in email newsletter subject lines, a study showing most marketers don't want to be in the office 5 days a week, and more. Main Discussion Points: - LinkedIn testing a dedicated video tab for short-form, full screen videos similar to TikTok. This will likely increase engagement and time spent on the platform. Marketers should start creating more short-form video content. - 28 of the 50 biggest email newsletters use emojis at the start of subject lines. This branding tactic leads to around a 15% increase in open rates. - A recent study found only 4% of marketers want to be in the office full time. Most prefer at least some remote work flexibility. REMINDER! Don't forget to register for Guru Conference 2024!