Ep. 114- This is GOODBYE...and GOSSIP is GOOD! I Ask Us ANYTHING

In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers. You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends. Best Moments: (01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average (04:03) These emails work well because they prompt inactive subscribers to re-engage and also clean up email lists by removing non-responsive contacts that hurt deliverability (05:10) Doing a two-step "is this goodbye?" campaign works even better, yielding overall save rates around 15% (07:42) Absolutely no discussion of politics or personal achievements (08:10) Gossip, TV, movies, and new restaurants should be the only conversation topics allowed Don't Forget: Register for Guru Conference 2024!