EP. 101- SEND MORE EMAIL!?! [GUEST EPISODE] w/ Mary Keough

In this episode of the Do This Not That podcast, host Jay interviews Mary Keough, Director of Product and Content Marketing at CoLab Software. They have a lively discussion on email marketing, personal branding strategies, and Mary's dream to one day open a food truck called "Hash Brown Town" that serves every potato dish imaginable. Key Discussion Points: Why email marketing is an under-leveraged opportunity, especially for B2B companies Mary's recommendation to send 3-5 emails per week to effectively grow your business Tips for getting leadership buy-in on injecting more humor and personality into rigid B2B marketing How Mary grew her personal brand on LinkedIn with quality content, consistent posting, and expanding her initial network Don't forget to register for Guru Conference 2024!