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Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==> 🚨 The VIPs Already Hiding In Your Database <== | BATHROOM Break #111 COLLAB: The Marketing Millennials + Do This, Not That

June 8, 2026·11m

Most teams roll out the VIP treatment for anyone who already swiped a card, then quietly ignore the people circling the website five times in a week. Jay Schwedelson and Daniel Murray make the case that your loudest buying signals are sitting in segments you probably never bothered to build, hiding in plain sight while you fuss over the folks who already converted. There is also a detour into bikini-store career advice and the structural horrors of the Rhode Island accent, so adjust your expectations accordingly. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.