← Do This, NOT That: Marketing Tips with Jay Schwedelson
No Date = No AI Love. The End of Evergreen Content! Jay’s SCOOP | Ep. 423
October 3, 2025·9m
Marketing’s old “set it and forget it” strategy just got flipped on its head. Jay Schwedelson breaks down why evergreen content isn’t enough anymore and how AI models like ChatGPT, Gemini, and Claude are forcing us to rethink everything. From adding dates and updates to your reports to re-labeling consumer guides for maximum visibility, he explains why recency is now the real SEO power play.