GUEST: Why Every Company Needs an Event! w/Tahira Endean Head of Program IMEX | Ep. 418

Not every business thinks it needs an event, but Jay Schwedelson and Tahira Endean make a strong case for why you do. From building trust faster than endless email threads to creating the kinds of moments people actually remember, Tahira shows how events—big or small—drive connection, loyalty, and growth. She also pulls back the curtain on what makes event submissions stand out and why joy should be part of every strategy. ㅤ Tahira’s book Our KPI is Joy is available on Amazon. Connect with her on LinkedIn.