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Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK: WORDS that Boost Everything? Facebook Update! Bridgerton? | Ep. 452

January 27, 2026·10m

Social media platforms are suddenly obsessed with long-form writing again, and it feels like 2010 all over again. Jay Schwedelson breaks down why X is paying huge money for articles and why your old blog strategy might actually work on social today. Plus, get the specific keywords that are boosting email open rates right now, ahead of the Super Bowl.