SPECIAL SERIES ==> Your Attribution Data Is Lying to You 🤥 <== | BATHROOM Break #95 COLLAB: The Marketing Millennials + Do This, Not That

Marketing attribution often feels like a guessing game where everyone just ends up giving credit to Google Search. Jay Schwedelson connects with Daniel Murray from The Marketing Millennials to break down why you should treat attribution data as a directional compass rather than a precise GPS. They discuss practical ways to validate your data, including the power of holdout groups and geo-testing, plus a random side conversation about whether Olympic curlers are actually the best athletes in the world. Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.