Ep. 154 - STANFORD University Professor: Secrets to LINKEDIN Engagement! GUEST: Casey Hill [Growth @ Active Campaign]

In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement. ================================================================= Best Moments: (01:41) Casey shares his career journey and how he ended up at ActiveCampaign and Stanford (03:31) Casey explains the "5 degrees of content" framework for LinkedIn (06:31) Casey discusses the importance of having intentionality with your content based on your goals (09:53) Casey provides tactical tips for creating effective LinkedIn content (14:18) Casey emphasizes the importance of showing your personality and human side on LinkedIn (16:33) Jay and Casey discuss the "Since You Didn't Ask" segment, where they talk about non-work-related topics (19:19) Casey shares how listeners can follow and connect with him ================================================================= Guest Bio: Casey Hill is a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University's Business School. He has over 13 years of experience in the software and SaaS industry, with a focus on organic growth strategies. Casey is also the host of the "Angles and Insight" podcast, where he brings together billionaire tech icons to debate various industry topics.