EP. 46- SPECIAL: GURU Conference 23 Behind the Scenes!

Description: In this special edition episode, host Jay Schwedelson and director of Guru Events, Stania Antoine, recap behind-the-scenes details from Guru Conference 2023. They discuss highlights like having Martha Stewart as a keynote speaker, challenges with not offering on-demand access, and ideas for improving the event in 2024. Tune in for industry insights and behind-the-scenes stories from the minds behind Guru Conference! Key Discussion Points: - Having Martha Stewart as a big name keynote was a major highlight. Her session featured her miniature donkeys in the background. - They got backlash for not offering on-demand access to sessions after the live event. Trying to find a middle ground approach for 2024. - Tried innovations like a "Hot Ones" chicken wing challenge and surprise reality TV guests. Some hits and some misses. - Email marketing is critical for driving registrations and attendance. Sent many reminder emails. - Social media efforts were weak overall. Will focus more on Instagram and LinkedIn moving forward. - Fun swag giveaways like hoodies were more popular than expected. Shipment delayed but coming soon.