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← Do This, NOT That: Marketing Tips with Jay Schwedelson

EP. 69- 6 LANDING Page TIPS to Instantly Boost Results! Jay's Scoop

February 16, 2024·17m

In this episode of "Do This, Not That", host Jay talks about improving landing page conversion rates. He shares 6 simple but effective tips that can increase conversions by over 40%. Listeners will learn small tweaks they can make to their landing pages, such as using the same image from their email/ad campaigns, speeding up load times, minimizing form fields, and more. Main Discussion Points: - Use the same primary image from your email/ad campaign on your landing page for continuity. This leads to a 15% increase in conversions. - Speed up load times from click to landing page. Over 30% of traffic is lost if it takes more than 3 seconds. - Minimize the number of required form fields. Every additional must-fill field leads to an 8% loss of registrants. - Use a two-step form process if collecting over 8 fields. - Straight down forms convert better than zig-zag forms by 15%. - Repeat the offer wording in the call to action button. This leads to a 17% increase. - Include a supporting testimonial next to the call to action button.