← Do This, NOT That: Marketing Tips with Jay Schwedelson
Ask Us ANYTHING!! 🧪How to Convince Your Boss to TEST! ➕Got Pooped on by a Bird 💩 | Ep. 409
September 10, 2025·12m
Convincing your boss to embrace testing isn’t easy, but Jay Schwedelson has a smart way to flip the conversation. Instead of begging to try new subject lines or tactics, he shows how to reframe experiments as an insurance policy against being left behind. Plus, he shares a hilarious story about a supermarket parking lot that’ll make you think twice about where you stand with your shopping cart.