SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That)

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty. ================================================================= Best Moments: (00:55) Quick catch-up on what shows they’re currently watching (02:45) Defining “building in public” as sharing behind-the-scenes processes (03:25) TikTok trend of BTS content outperforming original content (04:48) Why building in public works for companies of all sizes (06:05) Key elements of effective “building in public” content (07:48) Importance of including messy parts and mistakes in your content (09:02) How transparency creates brand fandom (09:30) The value of founder involvement in building in public (11:24) Call to action for listeners to share the episode on social media ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS!