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← Do This, NOT That: Marketing Tips with Jay Schwedelson

NEW! Tariff Marketing Tips for B2B and Consumer! + Dating Advice 😬 | Ep. 389

August 6, 2025Ā·12m

Boston accents, tariff talk, and some surprisingly solid dating advice all in one shot. Jay Schwedelson keeps it real on this quick-hit episode, breaking down why tariffs still matter for your marketing strategy (even if the headlines have moved on) and sharing a sneaky email tactic that’s crushing right now. Then, things take a hilarious turn as he tackles a stack of dating questions with zero filter—because why not? 慤 Best Moments: (01:15) Jay cracks up over Boston’s official accent dictionary and his new favorite word, ā€œdonkeys.ā€ (02:01) Why tariff concerns aren’t as ā€œoverā€ as marketers think—and what it means for your promos. (04:20) The value-per-use marketing trick that’s driving double-digit email engagement boosts. (07:15) Why mentioning tariffs in your subject lines could give you a 19% lift in opens. (08:30) Jay’s blunt take on what to do when someone says ā€œwe should hang out sometimeā€ but never picks a date. (09:45) The Instagram ex-following debate—fine or full red flag?