Ep. 269- CONTENT That Leads to PIPELINE? w/Limelight FOUNDER David Walsh🧠 #1 B2B Creator Partnership Platform!

In this episode of Do This, Not That, host Jay Schwedelson welcomes David Walsh, CEO of Limelight, to discuss social selling, influencer marketing, and building a personal brand on LinkedIn. ================================================================= Best Moments: (00:58) Introduction to Limelight and David Walsh's background (02:01) David's journey to becoming an entrepreneur (05:59) Explanation of social selling and its importance (08:19) Types of content that lead to pipeline in social selling (10:57) The importance of vulnerable content in building trust (14:28) Tips for growing a LinkedIn following (17:40) The power of consistency in content creation (19:25) How to get involved with Limelight ================================================================= Guest Bio: David Walsh is the CEO of Limelight, the first-ever business-to-business creator partnership platform. With a background in software sales and marketing, David has founded multiple successful companies, including a watch brand and an HR software company. He has raised over $30 million in funding for his ventures and is now focused on revolutionizing B2B influencer marketing through Limelight. ================================================================= Check out our FREE + VIRTUAL EVENTS!