What’s Up THIS WEEK: Micro Events WIN Summer 🧃+ TikTok Trends GONE WRONG 😱 | Ep. 343

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week. ================================================= Best Moments: (00:31) Micro events in the summer is where it is at (01:20) 15-minute micro events have a 60% higher show up rate (02:03) LinkedIn desktop max video upload is 15 minutes (03:08) Instagram Live drop-off after 15 minutes is 70% (04:23) Holiday campaigns are launching now in June (05:11) OpenAI teams up with Apple’s former hardware design legend (06:41) AI pin device expected within 24 months (07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won’t star but approves the script (08:30) Students lighting Chromebooks on fire for TikTok trend (09:13) Sprite launches “Sprite + Tea” based on viral social trend ================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS!