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Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK: #1 December Content Format! (Spotify Wrapped Your Marketing!) AND 🪄Wicked for Good? 🪄 | Ep. 449

November 18, 2025·10m

If you’re looking for a quick spark for your marketing this week, this one’s packed with clever timing plays and wild cultural moments that Jay Schwedelson breaks down with zero fluff. From riding the wave of Spotify Wrapped to the bizarre reality of Brown Friday, he pulls out the stuff brands can actually use right now and the stuff that’s just too ridiculous not to mention.