SECRETS of Letter Format Emails THAT WORK! 📩 Ask Us ANYTHING❓ | Ep. 373

If your email performance is slipping even though you're using that classic “letter format” style, there’s a reason—and it’s not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird airport loophole that makes Jack & Coke at 8:30 a.m. seem totally fine. ㅤ Best Moments: (02:01) Why everyone’s using letter format emails—and what they’re getting wrong (03:02) The sneaky visual signals that make your “personal” emails feel automated (04:30) 600% higher reply rates when your email looks truly human (05:15) Why your “plain text” email is still HTML—and why that’s okay (06:15) The email strategy mistake of living in both the graphic and plain text worlds (08:13) Jack & Coke at 8:30 a.m.?