EP. 42- PROVE Email Marketing WORKS! l Ask Us Anything

In this short holiday episode of "Ask Us Anything", Jay and Kristin Nagel tackle a work question about proving the effectiveness of email marketing and a lighthearted question about whether there's anything Jay doesn't like about the holidays. Listeners can expect tips on using "holdout groups" to quantify email marketing performance and a funny discussion about Jay's inability to properly wrap presents. Main Discussion Points: - Using a "holdout group" to prove email marketing effectiveness by isolating a segment of your list and not sending any emails to them, allowing you to clearly see the incremental lift generated by the emails. - Jay shouts out Houston and recalls an odd experience ice skating at a mall there.