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← Do This, NOT That: Marketing Tips with Jay Schwedelson

4 INSTANT Ways to Increase Social and Email Engagement😮 [White Space is Secret Sauce!] Jay’s SCOOP | Ep. 350

June 6, 2025¡10m

In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor’s visit. ================================================= Best Moments: (00:13) Easy tactics you’re not using for email and social (01:22) Have you ever tested no preheader? (02:04) No preheader lifts open rates by 12–14% (03:26) Try just one call to action button (03:56) One CTA = 3x more clicks (04:38) Four+ lines of text drops clicks by 20% (05:16) LinkedIn: use enters to force “more” clicks (06:39) Instagram carousels: add minimalist slides (09:15) Why do I lie to my doctor? ================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS!