SPECIAL SERIES == Are Followers Still a Thing? Let’s Get Real 🎯 <== | BATHROOM Break #66 COLLAB: The Marketing Millennials + Do This, Not That

Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience size—and what doesn’t. Social proof, ad credibility, platform strategies, and how to avoid looking like a ghost town brand all come into play. Whether you’re trying to grow a brand or just not embarrass yourself online, this one’s got some gems. ㅤ Best Moments: (00:40) The real reason Jay preps for Q4 months in advance—even if he procrastinates holiday shopping (01:55) Why followers still matter when it comes to legitimacy and social proof (02:54) Jay checks business credibility by LinkedIn followers, not websites (03:49) YouTube Shorts outperforming subscriber-heavy accounts—and why that proves the algorithm has changed (04:30) Why big brands run multiple burner accounts on social to maximize reach (05:15) Running ads?