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Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==> STOP Believing Email HOT Takes <== | BATHROOM Break #85 COLLAB: The Marketing Millennials + Do This, Not That

December 8, 2025·13m

December might feel slow for B2B, but Jay Schwedelson and Daniel Murray are using it to double down on what actually worked in their email programs this year. They trade five real world email lessons headed into 2026 - from reply worthy CTAs and smarter list metrics to domain reports and AI powered repurposing - while calling out the bad hot takes about what does and does not matter in your metrics. You get practical tweaks you can ship immediately, plus a little peek into their real lives as humans who occasionally leave their inboxes. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.