← Do This, NOT That: Marketing Tips with Jay Schwedelson
EP. 66- EBOOKS are BORING and Your Consumer Offer is MEH! l Jay's Scoop
February 9, 2024·12m
In this episode, Jay Schwedelson discusses how marketers can optimize results by carefully considering what they name their content and promotions. He shares research on how subtle naming differences can lead to big improvements in engagement and conversion rates.